AI-Enhanced Decision-Making: Maximising Your Data Potential

What happened at the event

Companies have never been more data rich but are realising that having access to hundreds of metrics can create new challenges.  This session covered the many things that companies must keep front of mind when approaching data hurdles, especially when adopting new technologies such as AI.

Topics covered included

• Why it is important to have company wide data literacy, how to upskill your teams and why you need to de-silo your data
• How AI tools can be used to  to clean, standardize, and utilize data for personalized customer experiences and enhanced audience engagement.
• Why AI can streamline and cleanse extensive datasets, empowering your team to derive valuable insights – and why these models must be explainable and ethical.