Thursday 12th Nov 2020 @ 11:00 - 12:00
Join our round tables to get smart marketing trends and advice to help you plan, manage and execute your marketing strategies.
The Digital Leadership Forum is a membership community of innovative digital leaders from world leading brands. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.
In November 2020, members of the Digital Leadership forum met over Zoom to discuss ‘Optimise demand generation and B2B sales enablement.’
Representatives from leading organisations including Unilever, GSK, EDF Energy, SGS, IRIS Software, G4S, Selesti and more heard brand new insights from Ben Weeden, Enterprise Account Director at LinkedIn on how to build and develop successful B2B lead management programmes and how to improve sales partnerships and support lead management. Attendees also discovered techniques on educating buyers.
Enterprise Account Director