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Humanising your B2B brand with content marketing

Thursday 16th Jun 2022 @ GMT 10:00 - 11:00

Zoom | UK

Enrich every stage of your customer journey with engaging content

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from world leading brands. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

About the event

The benefits of content marketing are endless, and with spending on B2B content marketing climbing it’s clear that most organisations are aware of its huge value in the engagement between customer and business. However, all too often B2B content lacks personality. In order to build trust with an audience we need to have an authentic voice, we need to relate to our audience on a human level because engaged audiences become customers.

So how exactly do you go about making B2B content that truly stands out? Join DLF for an interactive discussion that is designed to help you optimise your content marketing.

Join this session to: 

  • Learn how to use content to raise awareness of your brand, show personality and share opinions
  • Discuss how to create a clearer picture of your audience and keep them central to the content development process
  • Discover how to make your corporate branding stand out with style and substance

Speakers

John Williamson

Senior Content Marketing Consultant

LinkedIn