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Building an effective personalisation strategy

Thursday 15th Sep 2022 @ GMT 10:00 - 11:00

Zoom | UK

Meaningful personalisation is the result of carefully engineered data unified with relevant content.

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from world leading brands. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

About the event

Personalisation has become an invaluable part of marketing strategies today, but with higher expectations surrounding the customer journey, coupled with shifting consumer behaviours, some brands find it difficult to adapt their strategy to provide a consistent and competitive personalised experience.

In 2022, it’s crucial for brands to meet customers with personalisation seamlessly across all channels and devices. Join DLF as we unpack the key challenges of delivering a personalised customer experience and how to move towards a more robust strategy that delivers quality 1-1 experiences.

Join this session to:

  • Learn best practices to accelerate your customer engagement
  • Discuss how to balance the increasing demand for privacy with the expectation of personalisation
  • Discover key personalisation insights from 2021