Human-AI Collaboration: Ethical Marketing- Personalisation and Privacy in the Digital Age

About the event

Explore the essential principles and strategies for ensuring the ethical use of AI in marketing. This event will delve into the critical ethical considerations, legal frameworks, and best practices necessary to apply AI responsibly while driving innovation in marketing campaigns and customer engagement.

Join this session to:

• Understand how to establish ethical guidelines that ensure AI applications in marketing align with privacy, fairness, and transparency principles, safeguarding consumer trust and satisfaction.
• Learn strategies to mitigate bias and ensure fairness in AI-driven marketing systems, ensuring that all consumers are treated equitably and without discrimination.
• Navigate the legal and regulatory landscape for AI in marketing, gaining insights into best practices for compliance, from data collection to consumer protection.
• Hear from industry experts as they discuss the challenges and opportunities in developing AI solutions that not only enhance marketing effectiveness but also uphold the highest ethical standards.