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Engaging a purpose-driven audience

Wednesday 8th Jun 2022 @ GMT 14:00 - 15:00

Zoom | UK

Powered by Apex. What can you do to improve engagement of your audience’s core values whilst also maintaining the values and purpose of your business?

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from world leading brands. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

About the event

‘80% of customers now consider the experience a company provides to be as important as its products and services, while 66% of customers expect companies to understand their needs and expectations.’  

Organisations with a purpose bigger than money financially outperform organisations that focus on internal targets and quotas. They provide a more compelling message for the market, their leaders spark innovation, and their people are more likely to go the extra mile, therefore winning more business. 

Businesses can use purpose to create deeper connections with consumers and to do more for the communities they work with. An authentic purpose can also help attract and retain the right type of talent; improving a company’s ability to achieve greater results and impact.

Join this session to:

  • Develop your understanding of how other leading businesses are building customer-centric strategies through humanity, purpose, passion, and personality whilst developing conversations with their audience
  • Explore how deeper, personalised connections with the consumer influence positive business outcome
  • Discuss how relations with customers can improve through the marketed use of language, humour, and design

Speakers

Colin Bradley

Field CTO

Dell Technologies

Dee Corrigan

Head of Corporate Engagement

A Blueprint for Better Business