Getty Images Workshop: Authenticity and Generative AI in Visual Storytelling 

About the event

With the rise of generative AI, consumers are increasingly questioning what is real, making authentic and transparent storytelling paramount for building trust.

In this workshop, Jacqueline Bourke, Senior Director Creative Content at Getty Images will share consumer insights from the company’s research platform VisualGPS, revealing attitudes toward AI‑generated content and where authenticity is key to driving consumer engagement.

Join this session to:

• Understand how consumers feel about different industries using AI gen content. 
• Hear where authentic content is driving consumer engagement
• Gain practical strategies for integrating AI gen content into your marketing mix.