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Round Table: Social Media Trends 2022

Thursday 2nd Dec 2021 @ GMT 11:00 - 12:00

Zoom | UK

Media consumption across the spectrum has increased dramatically in the last two years, a trend that’s here to stay. In this session, our panelists will reveal the top social trends for 2022 and how they will impact your brand.

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from world leading brands. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

What happened at the event

In December 2021, members of The Digital Leadership Forum met over Zoom to discuss ‘Round Table: Social Media Trends 2022’. In this session we explored marketing trends as we look forward to 2022 and how we can enrich the consumer experience.

Representatives from leading organisations GSK, G4S, Freshfields Bruckhaus Deringer, LV=, Unilever, BAE Systems, Baillie Gifford and more joined this session to explore these ideas plus many more.

Attendees heard from Hootsuite, Selesti and AXA Investment Managers to gain tips and insight on:

  • Challenges and solutions to help bridge the gap between marketing and customer service
  • What you need to win a fierce battle for consumer attention on niche networks
  • How you can future-proof your brand by supporting key communities on social
  • Strategies to drive growth with social commerce

Watch the presentation below:

Speakers

Dominique Elsey

Industry Marketing Strategist

Hootsuite

Rhianna Fisher-Wilford

Digital Creative Director

Selesti

Tracy Knatt

Global Head of Social Media & Corporate Web

AXA Investment Managers