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Leading Decision Making with Insights, Data and Analytics

Thursday 16th Sep 2021 @ 10:00 - 11:30

Zoom Meeting | UK

The Digital Marketing Leadership Academy aims to help you innovate, learn and grow in the age of AI by providing leading edge digital strategy insights which will help drive business growth.

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What is a DLF event

The Digital Leadership Forum is a membership community of innovative digital leaders from world leading brands. Each month we host interactive knowledge-sharing sessions for our members where you can share experiences and gain fresh insights to drive your digital transformation strategies.

What happened at the event

In September 2021 members of The Digital Leadership Forum met over Zoom to explore ‘Leading Decision Making with Insights, Data and Analytics’. Marketing analytics leaders have to leverage customer data to develop and deliver critical decisions. During this session it was made prominent that getting the data you need is critical to marketing analytics strategy and delivering success. Representatives from leading organisations Pfizer, LV=, Novartis, Freshfields, GSK, BDO, AstraZeneca, Takeda, Belron International joined this session plus many more.

Attendees heard from Exasol, Meltwater & HubSpot to gain tips and insights on:

  • Learning how to better inform your decision-making with insights, data and analytics
  • How to identify customer needs, expectations and perceptions
  • Understanding economic shifts and their impacts on consumer behaviour

Watch the presentation below…

Speakers

Susanne Ronnqvist Ahmadi

VP International Marketing

HubSpot

Peter Jackson

Chief Data and Analytics Officer

Exasol

Angela Wiesenmüller

Marketing Director EMEA

Meltwater