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Video: Reinventing Customer Engagement with HSBC

April 7, 2021

In March 2021, we held the first of our Digital Marketing Academy series of online sessions on ‘Reinventing Customer Engagement.’

The Digital Marketing Leadership Academy aims to help you innovate, learn and grow in the age of AI by providing leading edge digital strategy insights which will help drive business growth.

Customer behaviours and expectations are changing rapidly. During this session, attendees gained insights into how to create the best customer experiences throughout their entire lifecycle.

Hear from Donata Peksa, Head of Brand Experience and David Marsh, Head of Social Media Insights & Governance at HSBC discuss the importance of becoming customer-centric.

Watch HSBC’s presentation below:

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Are you looking to connect with innovative digital leaders to get fresh inspiration and insights to drive the transformation of your organisation? We’d love to hear from you!

The Digital Leadership Forum is a membership community of innovative digital leaders from some of the world’s leading organisations including Unilever, Intel, Pfizer, Dell Technologies, BT, GSK and Baker McKenzie.

Take a deep dive to understand what really matters to your business through a programme of cutting-edge insights and engage with industry experts from some of the world’s leading organisations to make the best strategic decisions to innovate, learn and grow in the age of AI.

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